Distance Education Course FACTSHEET

FALL 2009
 

Principles of Marketing
BUS285
Prerequisites: None.
Credit Hours: 3 credit(s)
Corequisites: None.
Required Lab: None.
Restrictions: None.
   
Instructor:
 Tywana McClinton
Address:
 P.O. Box 2545
Muscle Shoals, AL  35660
E-mail:
 mcclinton@nwscc.edu
Phone:
 256-331-5212
Fax:
  
Course Description:

This course provides a general overview of the field of marketing. Topics include marketing strategies, channels of distribution, marketing research, and consumer behavior.
 

Course Website :
  ** Access to the website is restricted to registered students and will not be available until the start of the semester.
Learning Management System : Blackboard Campus Edition 6.0
Watch the video! On-campus or Off-campus
 
Primary Delivery Format:
 Internet

Additional Technology Requirements :
 Computer with Internet Access (preferably DSL Connection or Higher)
A word processing software program such as Microsoft Office or OpenOffice
Personal E-Mail Address (Yahoo, Gmail, etc.)
Lab Information:
 Students are not required to attend an on-campus lab for this course. 
However, students have access to computers in campus computer labs, libraries, and career centers if needed to complete course assignments..
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Going to Campus : Students within commuting distance will be required to come to campus to take four exams during the semester.   Students not within reasonable commuting distance (over 100 miles) will be required to have an approved proctoring arrangement used for all exams. Proctoring arrangements for all exams should be made and confirmed within the first three weeks of classes. Students should speak with the instructor regarding test proctoring, and the Distance Education Office will work with the student to find an appropriate proctor.
 
Special Attendance Requirements : None.
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Course Requirements & Assignments: Please refer to course syllabus. The syllabus will be posted for registered students in Blackboard and will be available by the end of the second day of classes.  A sample course syllabus is linked here.  However, the instructor reserves the right to modify the course syllabus and assignments at his/her discretion.

Course Materials:
 
Textbooks: Basic Marketing: A Marketing Strategy Planning Approach,
16th Edition, Perreault, et al, McGrawHill, 2008.
 
 
Software Requirements:  Students will need to type, print and save documents in Microsoft Word (.doc) format.  Students may use Writer to complete course assignments.  Writer is the word processing software program available for FREE download from OpenOffice.org.

Recommended Supplies:  128 MB Flash Drive
Flash drive will be used to store assignments until they are submitted in Blackboard.
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Miscellaneous Information: None.
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Tuition & Fees:

Distance education students will pay $110 per credit hour enrolled.  This equals $330 for a 3 credit hour course or $440 for a four credit hour class.
 
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For general information on NW-SCC's Distance Education courses, please contact April Cookson at 256-331-5212 or cookson@nwscc.edu.

For specific information regarding this course, please contact Daron Goodloe,  the course instructor, at 256-331-5372 or  mcclinton@nwscc.edu.

For registration information, please visit the NW-SCC Admissions Office,  call 256-331-5267 or toll-free 800-645-8967, or e-mail your questions to dhamm@nwscc.edu.
 

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